Questions for Hasbro? - Session 44
On December 14th, we sent another batch of questions to Hasbro for their Star Wars Question and Answer feature. Today, we've got the answers to those three questions!
1. In 2008, the pack-in stands will make a come-back. We've already seen pictures of at least 10 of the 2007 figures re-carded with stands. The carded complete-ist collectors out there are wondering just how many of the 2007 figures will get re-released this way? 25%? 50%? 100%?
**As of this writing, which is pretty much the end of the tweaks we are able to make to the contents of Spring 2008 case pack ratio, there will be 16 2007 figures that "carry forward" into 2008 and will be revised to have bases swapped into where the coins would have been. A good number of these are the late Wave 7.5 & 8 figures which were on the cusp of late 2007/2008 and will straddle the pack-in changeover.
2. A few folks have noticed something in the backgrounds of the recent box sets. It appears that the backgrounds feature custom-made set pieces, and not just paintings or drawings. They seem to be actual photographed custom dioramas. True or false? If true, where do they come from? And what do you guys do with them after the photo sessions?
** That is certainly true. It is a technique that has been in place for years in our photo studio, starting with the GI Joe line and expanding into other brands as time went on. Once the sets are struck, then the components go back into racks in our photo department where the components can be repurposed for other future sets. We do not keep dioramas intact.
3. OK, Indy toys. What are we looking at for the launch? Are we talking a "street date" with a big push, including store exclusives (similar to the last few movie lines you’ve done)? If so, any idea what that date will be so we can mark it on our calendars to be sure we have the day off work?
**There will be a tight on-shelf date for the IJ product line, which will be a few weeks before the movie (the theaterical date is 5/22). We can confirm that there will *not* be any store exclusives at the movie launch for IJ... we are focusing on the mainline assortments. The complete lineup will be announced (along with the on-shelf date) at Toy Fair.
If you've got a question you've always wanted to ask the Hasbro Star Wars Team, then head into our forums to find out how to submit your question! 
Friday, December 21, 2007 | Jeff Smentek
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