« on: December 6, 2013, 02:52 PM »
I know Episode VII is going to be ga ga gangbusters and will have the full spate of product we expect but I agree with you, it isn't going to be the SAME product we expect. Video game/Interactive model is the now and it is going to happen.
I agree. The action figure model has been running since 1978 as we know it, and that trend appears to be on the decline. Unless Hasbro can find some way of making those figures & toys interactive with gaming systems.
What I think we're likely to see in the next 1 to 2 years? The Kinect concept is pretty big with X-Box, and I think we're going to see other consoles pick up that kind of technology. I think Hasbro is very likely to offer a lightsaber that interacts with these consoles with a game. Perhaps in a partnership with EA. And I think Disney can bring those parties together to make something like that happen.
But the lack of media support is also at play here. However, with the new animated series launching next year I think it's likely that we'll see an uptick in sales. Will that translate across the board, and not be isolated to just the Rebels series? We'll have to wait and see.
It's funny though. I know that in it's time we decried the CommTech reader of 1999 as nothing but a gimmick. But the concept seemed to be a little bit ahead of it's time. The concept had some foresight regarding interactivity and media combined with figures. I suspect that this "New Thing" might actually owe something to the concept behind the CommTech reader.