« on: November 18, 2013, 10:47 AM »
I think the proliferation of so many movie based action figure lines has effectively diluted their impact. There's been so many action figure lines that they're not as special as they were in the late 70's and early 80's. And interest in some of those vintage lines are fringe at best. Figures from Battlestar Galactica, Raiders of the Lost Ark or The Black Hole might have some fans here. But that fanbase is pretty niche in the grand scheme of things.
Not to pick on you personally, Jeff (I know you're a Green Lantern fan), but the movie figure line for Green Lantern? OMG, what a bomb! Way too much product that was produced in too many different scales. And I think that line was a prime example of how to NOT do a comic movie toy line based on a 2nd tier character. There has to be a balance in a toy line for a movie like that which is built around key elements: The Hero, the Villain, and the supporting characters. But Mattel went all ape-**** and wanted to produce the WHOLE GREEN LANTERN CORPS, and the Guardians, and a BAF Parallax, etc. It was unrealistically optimistic. And I think that particular line may have been a tipping point in the licensed action figure business.