I need to ask a simple question that I have not been able to find an answer to anywhere. When Disney first announced the new trilogy, they specifically called them Episodes 7, 8 & 9. However, since the name of the film has been released, I've never seen TFA referred to as Episode VII - The Force Awakens. I know that when the OT was released, the posters and trailers never referred to the movies as Episodes (there was no Episode V - The Empire Strikes Back). And the only place this showed up was in the initial crawl. But when the Prequels came out, the 'Episode I' was more prevalent on the poster than either 'SW' or 'TPM'. And it was always referred to as SW EPI TPM in the commercials, trailers, etc.. So the question is, are they consciously trying to avoid the utilization of Episode VII in all the discussion/advertising on purpose, or is this truly not going to be referred to as EP7?