« on: July 21, 2013, 09:32 AM »
Can't say that I care for the way these figure look. I think the second wave at least has some cool character choices to suit the concept. The Obi-Wan & Darth Maul set is cool from a lineup perspective. But the execution is in line with everything else in the 2013 Legacy Collection: it's disposable.
That's the mantra for the whole Legacy Collection. I don't know where the disconnect is between Hasbro's message and collector perception. They've been saying they want to do a kids line. THIS IS IT. THIS IS THE KIDS LINE. IT'S NOT MEANT TO PLEASE COLLECTORS.
As for this Clone Wars Darth Maul being in the mix? It's definitely disappointing to see that figure dumbed down to the 5 points of articulation level. But if you're a student of action figure history, this is the way things have been done. Just look back to 1999/2000 and the EPISODE I line that accompanied the release of THE PHANTOM MENACE. A lot of collectors were taken aback by the poor quality of the main Jedi figures in that line. The first few Obi-Wan Kenobi and Qui-Gon Jinn figures were pretty dreadful. Lo and behold, several months down the line Hasbro comes around and offers much better sculpted and articulated versions of both Obi-Wan and Qui-Gon towards the end of that line. And guess what? Hasbro has done the exact same thing in other years, too. They did it in the SAGA line for AOTC, and they did it in 2005 for the ROTS line, too.
This playbook has been around for a while: Get the inferior figures out there first and sell them because it's the only version of a character that people want. Leave it out there for a while, and leave people thinking that this might be the only version they're going to get. Then wait 6 / 9 / 12 months, etc. THEN offer an improved version of the character. What then? Wait another 2 years, and offer the ULTIMATE version of the same character. Hasbro is banking on the desirability of a character to support sales of the low grade figure, and over time they're going to cash in on the improved versions. We've seen it too many times before to ignore the pattern. And I think that's probably what we're in store for with Darth Maul from this final season of Clone Wars.