No 3.75" line planned for Avengers? So what. Maybe they finally realize the market for 3.75" Thor, Cap, and Iron Man figures is satisfied. You can only carry a line for so long with countless variations of main characters. Maybe there is no "Avengers 2" specific 3.75" Line because they are just going to do one unified Marvel 3.75" line with a wave for each movie - Cap3, Thor3, Avengers 2, 3,4, Spidey, etc?
I thought it was cause for concern because of the broader climate in the AF business and Hasbro. We knew when the TBS 6" figure line was introduced that Hasbro was trying to appeal to this collector market that seems much more enamored of 6" figures. That's where the bulk of collector interest in action figure lines happens to lie these days.
Avengers/Marvel is really one of Hasbro's big licenses. The first Avengers movie was one of the top grossing movies of all time, so that license has the potential for some crazy value. It also falls under the Disney umbrella, which as we all know is the new home of Star Wars, too. And in some of the other Marvel licenses we've seen this shift towards 6" figures, too. With Guardians of the Galaxy there was no 3.75" figure line, but there was a 6" figure line and a mini figure line that would integrate with their vehicle offerings.
Is Star Wars different? Yes. It's got status as a "Legacy" brand that bucks trends. But it's not completely bullet proof. Nothing is. We've kind of rolled along despite the fact that Hasbro has downsized the collector focused 3.75" figure line and shifted to a more broadly focused 3.75" figure system that is simpler and cheaper to manufacture. Plus, the fact that the first leak of TFA figures happened to be from the 6" figure line and not the 3.75" figure system? That could just be a coincidence. I'm not completely pessimistic about the future of the 3.75" figure line. But do I know that I'm going to be watching these developments closely as Toy Fair approaches.