I cannot personally justify spending more than $200 for the AT-ACT.  The $300 price tag just puts this one out of reach.  I see that price point as a psychological barrier for toy buyers.

This isn't a bicycle or a gaming console.  And I don't care if it has the app control feature.  But I think that this price point is a big mistake, and I can't see the casual buyer spending more than $200 on this vehicle.

There seems to be a second 6" Cassian Andor in the works.  Check out Going Rogue from The Official Site, because you can see him in his Rebel officer uniform in that video.

It's about the ratios of product.  Just look at the lineup for this wave along with the Star Wars Universe 2-packs.

3.75" Basic Figure Wave 1
-4 x ROGUE ONE figures
-2 x REBELS figures
-1 x TFA figure

3.75" Universe 2-pack Wave 1
-2 x ROGUE ONE 2-packs
-1 x TFA 2-pack

The line largely focuses on the new movie, but serves the current animated series along with a few select offerings from the most recent Saga film.  It's going to be a fine balancing act with a new movie every year.  But this sort of line might be what works.

Your mistake is in thinking that Hasbro has a collectors mindset at the core of their strategy.  They don't.  They have a business model that is geared towards mass sales in a movie year.  Those more casual buyers are the target market for this Kylo Ren, and that's probably who will buy those figures.

And a battle damaged Kylo Ren?  Guess what?  That will be coming.  But not before Hasbro and the retailers sell through this one, and at least another three months pass.  Maybe we'll see that at Toy Fair 2017, but probably not any time before that.  ROGUE ONE is going to be the focus now, and we're going to see some REBELS and other saga characters sprinkled in until we get to the whole EPISODE 8 cycle.

Glad to see the Emporers Royal Guard coming back.  It's one of my favorite figures from the Vintage Collection.  But these reissues seem like placeholders in  addition to being some okay reissue choices.  Walmart needs to lay out the peg space for this assortment now, as they reset their planogram for the Rogue One line.  The Rogue One offerings will probably start with the second wave, after the first waves of 5POA figures have had a month or so at retail.

Sad news.  He's really been out of the limelight for at least the past 15 years, if not longer.  But damn, I will watch Young Frankenstein any time it comes on television.  That movie never gets old to me, and Gene Wilder was fantastic.

It looks okay.  And okay is about as far as I'm prepared to go at this point in time.

The interesting point?  The Imperial Ground Crew.  Looking at that figure and it's accessories, I'm finally putting the pieces together with the images of Jyn Erso in the Imperial uniform at the end of the ROGUE ONE teaser.  Because based on these new images I think she's in a Ground Crew uniform, and not a TIE Pilot flight suit like a lot of people have previously theorized.

I bet RS may get a call from the lawyers.  But this close to the line launch they have to be prepared for some leaks to occur.