If things like this are completely inexcusable...don't buy them. Plain and simple. If enough people are outraged and make it known by not buying these products then Hasbro will get the point.
If you don't like it don't buy it. That sounds all fine and good, but doesn't it run the risk of creating a brand new problem...
For example, what do you do?
Buy the $14 Clone Trooper you hate to show your support for the idea of a Clone Trooper line of figures that might one day give us Utapau, Kashyykk, and Mygeeto Clones.
Pass on the $14 Clone Trooper you hate and then suck it up when Hasbro says "Oh, we've cancelled the Clone Trooper line we had planned because they didn't sell well".
Whether it's the Cinema/Screen Scenes or the Wal-Mart Cantina Packs or something else, we hear something like "Oh, we cancelled wave 2 because there was no demand for wave 1" - Well no **** sherlock, you packed rehashes no one wanted in the first wave and put the newer figures in Wave 2 and 3.
Either way, we lose on crap like this. Either you buy **** you don't like to "support the line" or you pass it and then suck it up when line X gets cancelled due to "poor support".
Let's look at the reasons why this particular piece and other exclusive figures are priced the way they are:
-First and foremost we're talking about a retail or online retail promotion. An exclusive is designed to be a promotional tool to attract buyers to a certain outlet. It's designed to be both a promotional item and a profitable one. Hence the higher price.
-Unit Cost. The cost of producing these figures is going to be higher. Since they're exclusives they are going to be limited to a smaller production run than a figure in the Basic Figure line. The profitability of a Basic Figure is based on a relatively large production run that's sold in volume in numerous case assortments. A larger run of a given Basic Figure is cheaper to produce since manufacturers tend to discount bulk orders. Smaller, more specialized orders tend to cost more per unit. That increased cost for Hasbro is then passed on to the consumer.
-Special Features. This figure has special features whether we care to admit it or not. It has new paint apps, new packaging and the additional Star Case thrown in. Those additional features further drive up the cost of this item.
-The Retailer. Take a look at which retailers are pricing in what manner. Because when an exclusive like this is proposed both Hasbro and the retailer have a hand in setting the price point. Toys R Us has actually been somewhat reasonable with the prices of exclusive figures. They've set a price point of $9.99 per unit (Holo Yoda, Silver figures). Target and Star Wars Shop have set different prices. This is where you can really make your voice heard. If the $9.99 price point for an exclusive figure is acceptable to you, then patronize those retail outlets. If the $14.99 price is too high for you, then don't partake in those exclusives. Hasbro will see that pattern emerge and will work accordingly with retailers on future exclusives to price them at a point that the market will bear.