« on: July 16, 2005, 07:14 PM »
The news from Comic Con about Unleashed is definitely discouraging. I've thought of a couple of ways that Hasbro can try to keep the line going, but it might be tough to achieve.
The Unleashed line was inspired in part by a desire for Hasbro to compete stylistically with boutique toy companies like McFarlane, NECA and the like. This is a new breed of toy company that is focusing more on collectors and collectability rather than on play features.
Bring this line back to the places it was intended to cater to: COMIC AND COLLECTIBLE SHOPS! Hasbro should actively court Diamond Comics and Online Retailers to be the EXCLUSIVE market for the Unleashed line.
While these outlets are smaller and are not representative of Hasbro's biggest accounts, they're the prime territory for a line like Unleashed. They manage their inventories much more efficiently than the big box stores like Toys R Us and WalMart. They work with pre-orders which helps tailor their business much more in their favor from a stock standpoint.
This kind of scheme can work well for both Hasbro AND their retail partners. Hasbro can manufacture a more appropriate production run. This would also have the effect of sending more customers to Hasbro's smaller accounts, whether they have Diamond Comics handling their distribution or if they're a small Hasbro account.
This is always a touchy subject. However, I like this line. I would be willing to pay $20 per figure IF the character selection is good.
As things stand now, I'm not going to be buying the Unleashed Battle Packs. They're just not appealing. I collect Lord Of The Rings, and when the LOTR license made Armies Of Middle Earth, I wasn't there. The same thing would happen in this instance for me.