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« on: September 7, 2012, 06:28 AM »
The Avengers line has certainly been released with a degree of hesitancy by Hasbro. The spacing of the waves with Black Widow and Hawkeye, and now Nick Fury and the Chitauri ahas been a little frustrating.
Hasbro seems to have learned some lessons from the Iron Man 2 line. That seems to have carried forward into how they released both the Thor and Captain America movie lines. Iron Man 2's toy line was a big release and it dominated toy shelves for a while. A lot of that stock sold through, but it took a while. And then the transition over to the follow-on line that's now in clearance outlets was an over stretch. It seems reasonable that Hasbro would adjust on the Thor and Captain American lines and dial down the quantity of products.
Hasbro did go bigger with Avengers than either the Cap or Thor lines, but they still seem to be stuck in the same rut: releasing too many versions of the main characters and almost no villains until much later in the line's run. I understand the potential for spoilers from some figures, and a movie studio's hesitance to reveal characters. But this does seem to be holding the line back a bit.