Whoever works PR for Hasbro really needs to step in and say, "Look, this is getting borderline-sexist, please stop commenting on the characters' gender as a justification for determining which properties get green lit for production."
I feel like they harp on that way too much. I have 2 daughters and resent the implication that the heroins and villainesses are somehow second class. The show has really strong female characters, and it's a disservice to the female fans to imply that they are insignificant from a marketing standpoint.
I think they're trying to give an honest perspective about what sells and what doesn't. Historically action figures of female characters do not sell that well. That's not discriminitory. That's a business statement on how well one class of products sells compared with another.
Hasbro was also stated for years that they did not think the Cloud Car would sell well. Lo and behold they finally offer one and guess what? It's not flying off the shelves as fast as the Snowspeeder.
There's a lot of discussion on a lot of forums about what Hasbro should or should not be doing. But sometimes when it comes to female characters, or how well a vehicle may sell, you've got to trust some of Hasbro's market research. They do on occassion get things right.