« on: August 21, 2013, 01:23 PM »
LEGO has done nothing but grow over the years. Their foray into the world of licensed merchandise has definitely been successful since they've been able to take on properties like Star Wars, Lord of the Rings, Harry Potter and others with seeming ease. And the fact that kids learn by playing with LEGO will continue to make it an attractive option for parents.
As for Hasbro & Star Wars? I think we're in the middle of a transitional period. Clearly, the 6" figure line is something that makes the Star Wars license much more competitive with other intellectual properties. Just looking around the boys toys aisle, a good majority of the movie properties out there are primarily focused on 6" figure lines. Marvel & DC Comics, NECA, McFarlane and others are focused on that 6" scale. Because that's what collectors want. The new 6" Star Wars line opens things up on that front. And thus far, I've only been able to find a single 6" Star Wars Black Series figure at retail. Initial indications are that the line is selling well. Will that continue? We'll see.
As for the 3.75" line? Again, it's a wait and see game. Will lower articulation figure outsell the premium articulation figures? And will 6" outsell the 3.75" line? These are things that Hasbro is going to be studying closely in advance of the Episode VII toy line launch of Spring 2015. And no doubt those sales figures are going to shape what comes to market when the Episode VII line is unveiled.