They've increased the production run starting with Merman, but only got part of their shipment since they increased the production a little too late I guess? So they're supposed to be getting the rest of the shipment from overseas next week sometime. (website says the 23rd.) They're also supposed to have the full increased shipment for Zodak all at once so hopefully the 1-2 hour sell outs will be a thing of the past. Mattel has said that that they're hoping for these things to stay in stock at least 2 weeks at a time.