Nor was I, till I watched a guy's pretty good review of one... Light-up display panels inside the cockpit. They help illuminate another surprise in there too. All the little figure would need is a bottle of lotion to go with that other surprise the review revealed.
They look like solid toys, and apparently now you also get a 2nd set of tracks that either A) look cooler, or B) look cooler AND move. I guess the initial tracks (solid "rubber band" style) don't move real well, so they include a 2nd set, and a tool, to put individually linked tracks on the drive/road wheels.
My fragile little mind was blown.
Ah, now that you mentioned the "other surprise" I do remember the lights, and I probably watched that same review. The second set of tracks sounds like a nice addition. I'm still not too keen on the prices for the vehicles, but the Quad Eyes is on my radar. I am leaning towards getting the smaller upcoming vehicle (the Raptor, I think?), as a way to "test" them out before seriously considering the bigger (and pricier) offerings.