Not sure where you are but where I am the competition is intense. I admit to being a newbie relative to sportspicks, so in a sense, I am part of the problem you and other older collectors face. I'm in Winnipeg and at least one of our Walmarts received nearly 50 cases of NHL4. I've seen yelling, shoving matches and at least one fist fight. It's just kooky. Football is far worse up here as the number of cases received is very small in comparison. At least with hockey, there's enough to go around, but not many guys are very cool about sharing. One guy even had his wife and kid stand between him and the cases and the rest of us with her blocking us as he grabbed variants.
I remember passing on a repaint Cujo and Roy because I had both NHLPA versions and didn't want to drop the money on duplicates

I know I've passed up early football variants too. Oh well, live and learn.
If you're just after the regs, the Spawn store is probably the way to go. I never heard if they clarified but do those cases have the complete set including both Roy and Messier? Is so that's pretty nice. Roy will be the tough one for me. I need the reg and the variant and would like to get one or the other for my wife's office (big Habs fan). I'd also like to grab one for a buddy's kid who is a huge Patrick Roy fan (he's only 6). I just hope our Walmarts don't underorder because of the summer delivery date.