« on: January 2, 2010, 09:46 PM »
I think Hasbro is at the point where they realize whats going on now, compared to the last 5 years - where they released countless products every year like the world was ending. The pricepoint for a basic figure is significant, but I also think the amount of product available makes a huge impact. Many of us started collecting with the 'collect them all' mentality - which simply isnt the case anymore. For some, if they cant own every figure Hasbro puts out - they'll abandon the line. Whether its for financial reasons or being overwhelmed with too many products, adult collectors leaving the hobby is the end result. Collectors are being much more selective on what they buy and they are skipping a lot of the sub-lines and exclusives. As a result we're seeing them go on hiatus.
Its simple - many of us have been collecting modern figures for a decade, some of us even longer - we're running out of room, we're being selective with our spending, and many of us want to focus on characters we'd like to own for the first time or have been waiting for resculpts since the vintage line. The core of SW collecting remains in the basic figure line - making it affordable and readily available are a few ways Hasbro could secure its health on the pegs.