LISTEN CAREFULLY CAUSE I THINK THAT WOULD BE THE ONLY WAY!
Niub had sponsorship with lucasarts for C3 and possibly C2. I worked with him at C3. I have not spoken to him in a while but if you read September 6's news at his site www.niubniubsuniverse.com
you might find a way to contact him and find out how he got sponsorship. I know that one thing it involed was the making of a mini diorama of the layout of the booth. I'm kind of buisy these days but if you have a hard time contacting him, let me know and I will see what I can do ( I will speak to him in Canadian)