I'm really at odds with myself on this one...
I agree with Scott that, at best, these are $8 figures... The bubble and cardbacks were special, they took extra work/effort... Packaging can be pricey, and that was probably as price (per item) as it gets.
If they're doing every figure from the vintage line (I'm somehow doubtful of that, but one never knows) then I think the cost of packaging becomes somewhat negated...
I'm not AGAINST more VOTC... I think the quality in the VOTC is unmatched, even in ROTS's line (short of their SA figures and perhaps the Royal Guard/Senate Guard).
So to that end, I'd like more VOTC, but at $10 a pop I'm hesitant to let out a big "Yay!" on this one. I guess we'll have to see what manner the VOTC could pan out.
I'm glad to hear the OTC style in general will come back. I think it's the best to-date, and the most representative of Star Wars as a franchise. I'm not a packaging fan, that's why I generally don't touch on it in my reviews, but even I was saving some of those OTC cardbacks.