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Original Trilogy Collection / Re: Did OTC Do Well?
« on: December 30, 2004, 03:22 AM »
Success is in the eye of the beholder...
Episode One, by some standards, was a success... Hasbro sold lots of product. They made lots of $ (didn't lose). They didn't meet projections though, and the abysmal sales at retail wound up causing a major distrust between Hasbro and their retail customers.
Saga the same thing could be said... Even worse perhaps since Hasbro did buy-backs which are really unheard of unless the company's kissing mucho ass to keep in good with their retailers...
OTC did seem to do well, but what kind of volume of product sold, ya know? I know that not a single OTC figure was "overshipped" in my area except perhaps the new figures like the Dagobah and Bespin waves... They shipped, reshipped, and reshipped again... Those figures didn't sell well then either (still have tons of all 3 Bespin wave, though the CCP's disappearing, and the Dagobah Wave still lingers some too). The repacks seemed so sporatically packed/shipped (some one-per case and such) that it actually controlled their possibility of pegwarming... Of course Han did, and many of those figures just released on Saga did sit a little bit, but they moved...
The product moved well though... I don't know what Hasbro was WANTING to move in OTC though. Given the DVD releases though, the big "blitz" surrounding those... I just don't know. Part of me thinks they had a higher goal than what got out there. Retail seemed slow to put the product out, they seemed hesitant to go all out with stocking their shelves too. That leads me to believe that the OTC line was no better than POTJ or other non-movie year lines, but that expectations were perhaps higher than a regular non-movie year... If that's the case, and the line didn't meet its projections but it still moved, then it's a success in a sense that it didn't turn retail OFF to SW as a brand, but it didn't produce the $ they'd maybe hoped would tie in with the DVD's.
As a consumer though, empty pegs equals happiness because it generally means the calm before a good storm... Of course, we could see massive gluts (given the time of year we're in now though, I am not counting on this) of the waves leading into the INEVITABLE massive glut of E3 product.
The line I'd say was a bigger success than OTC was VOTC. I think Wal-Mart's maybe not viewing it as such (their own fault of course), but the VOTC totally flew through Toys R Us and Target shelves out my way... WM even moved it at MOST stores. The one store I go to didn't move it as fast as others though, and was more indicative of stories of massive gluts of product and such.
Target and TRU have to have loved the OTC. I was at a TRU tonight that didn't have a single figure on the pegs... Target had no VOTC, and the WM's I was at neither one had more than 5 VOTC on their pegs.
OTC was dwindling at the WM's because of the clearances now, and Target was down to just Lobot OTC figures (10 maybe).
It's interesting to speculate what Hasbro's going to say (or not say) about the brand in coming months... OTC was a good line I think, even with the repacks, but I think for once that Hasbro smartly packed the figures to not clog things... Planned or accidental, it seemed to work. The irony then is that the NEW figures in the line were what clogged shelves. Oh the power of the carded collector... apparantly.
Episode One, by some standards, was a success... Hasbro sold lots of product. They made lots of $ (didn't lose). They didn't meet projections though, and the abysmal sales at retail wound up causing a major distrust between Hasbro and their retail customers.
Saga the same thing could be said... Even worse perhaps since Hasbro did buy-backs which are really unheard of unless the company's kissing mucho ass to keep in good with their retailers...
OTC did seem to do well, but what kind of volume of product sold, ya know? I know that not a single OTC figure was "overshipped" in my area except perhaps the new figures like the Dagobah and Bespin waves... They shipped, reshipped, and reshipped again... Those figures didn't sell well then either (still have tons of all 3 Bespin wave, though the CCP's disappearing, and the Dagobah Wave still lingers some too). The repacks seemed so sporatically packed/shipped (some one-per case and such) that it actually controlled their possibility of pegwarming... Of course Han did, and many of those figures just released on Saga did sit a little bit, but they moved...
The product moved well though... I don't know what Hasbro was WANTING to move in OTC though. Given the DVD releases though, the big "blitz" surrounding those... I just don't know. Part of me thinks they had a higher goal than what got out there. Retail seemed slow to put the product out, they seemed hesitant to go all out with stocking their shelves too. That leads me to believe that the OTC line was no better than POTJ or other non-movie year lines, but that expectations were perhaps higher than a regular non-movie year... If that's the case, and the line didn't meet its projections but it still moved, then it's a success in a sense that it didn't turn retail OFF to SW as a brand, but it didn't produce the $ they'd maybe hoped would tie in with the DVD's.
As a consumer though, empty pegs equals happiness because it generally means the calm before a good storm... Of course, we could see massive gluts (given the time of year we're in now though, I am not counting on this) of the waves leading into the INEVITABLE massive glut of E3 product.
The line I'd say was a bigger success than OTC was VOTC. I think Wal-Mart's maybe not viewing it as such (their own fault of course), but the VOTC totally flew through Toys R Us and Target shelves out my way... WM even moved it at MOST stores. The one store I go to didn't move it as fast as others though, and was more indicative of stories of massive gluts of product and such.
Target and TRU have to have loved the OTC. I was at a TRU tonight that didn't have a single figure on the pegs... Target had no VOTC, and the WM's I was at neither one had more than 5 VOTC on their pegs.
OTC was dwindling at the WM's because of the clearances now, and Target was down to just Lobot OTC figures (10 maybe).
It's interesting to speculate what Hasbro's going to say (or not say) about the brand in coming months... OTC was a good line I think, even with the repacks, but I think for once that Hasbro smartly packed the figures to not clog things... Planned or accidental, it seemed to work. The irony then is that the NEW figures in the line were what clogged shelves. Oh the power of the carded collector... apparantly.