I'm starting to think Hasbro's onto something with the mystery around this event. If they had just shown us what's out there I'm sure there would be some praise and excitement, but there would definitely be a wave of people complaining about the products, their strategy, pricing, crummy distribution, etc. I think a fair amount of people would just wait to get the products at a later date like usual. With the whole Force Friday mystery, it has people talking daily and thinking about the possibilities. I think more people will end up going to the midnight madness because of the unknowns. I know it really bothers some of you not knowing, but from a marketing standpoint, they have fans and collectors right where they want us - anxious and excited about what's coming versus bitterly complaining and talking others out of a potential purchase.