Hasbro has outright said in the past female characters don't sell as well as male characters, for what that's worth. Sort of surprised that statement's not come up in all this debate actually.
Hasbro stating something doesn't make it true. I'm not at all inclined to believe that statement, especially when they post-edit Q&A responses to save face. What's the last female figure you recall pegwarming? Legacy Yarna?
Look, I certainly don't have visibility to the entirety of retail, but I don't know how you can consistently find a full line of Avengers or Captain America or Spiderman sitting on shelves with nothing missing except the female figures, then turn around and say they don't sell well. The analyst stating that probably compared female figure sales to male figure sales and said, "oh yeah, these 15 male figures way outsold this 1 female figure, so female figures must not sell well."
I don't want to be just another Hasbro-hater in the midst of a hobby I still really enjoy, but I can't help feeling exhausted at their BS responses and just continued incompetence in so many aspects of running these lines from females to assortment to distribution to pricing to the damn packaging falling apart in my hands. It really is a testament to the franchise that anyone still buys what little they see fit to produce. I can't think of another product line where consumers would be so forgiving.