The comic books are insignificant from a business perspective.
They're totally different divisions with different profit targets and business plans. Obviously the general movie audience is bigger than small percent of comic readers. Cheerios is ridiculously larger than Frankenberry cereal - doesn't mean Frankenberry doesn't have it's own business plans for growth. I don't think anyone is suggesting that the movies have or should change to map to the comics are they?
As I was saying, the comics have historically tried to link to what we see in the movies as the familiar look of the characters may draw in new readers from the significantly larger movie audience. Since we've seen so much of this from Marvel, there's obviously some shift in the philosophy/strategy on the comic side to roll out Black Cap and Thor Lady when the movie side is at the top of it's game with the original characters.
and they even replaced Nick Fury with Nick Fury Jr. to get the Sam Jackson look.
Did not know this and checked out an image... really? He's got the eye patch, too?
Yeah, pretty ridiculous if you ask me. Crusty old white Fury was such an integral part of the Marvel U for decades. At least there's an explanation behind his change. Hawkeye just shows up with shades instead of a mask mid-storyline for the Avengers.