I don't get the size reference - any chance this is same size as Binaltech/Alternators? Can't seem to find a good picture, but the ones I have seen look Amazing!
Deluxes are the $9.99 Transformers. That should give you an idea on size. Good or bad
The carded ones? Boo! Iron Hide Move Version in the box is almost Alternatorish (yes, that's a word), but apparently that's not the size they're going with.