Lame indeed. I just got back from Target before reading this and I tried to hand over the coupon on some Transformers, but sure enough - there were pictures of the coupon up at every register explaining the "fraudulent activity" It never did work for me on a general purchase, but I can understand.
Bummed to see this go, but it was good while it lasted. What I find funny about all this is that they claim coupons were "altered" to take away the message that it needed to be a "Toy Purchase." While I used most of mine on toys, I've not had one cashier refuse them or even question their use on products outside of toys.
I guess the claim that someone tampered with their coupons makes for better publicity than...
"Our cashiers didn't take the time to read the coupon or weren't properly instructed on how to use it" or
"Whoops! we don't know how to code this type of offer into our registers!"
I think someone in finance just finally caught on that they were getting a heck of a lot of these coupons and wanted an excuse to shut it down. I wonder if they truly lost money on this - while it was running, I was almost exclusively buying everything I could at Target and frequently bought more than I would have to get over the $25 hurdle.