I STILL STILL STILL think the price increases on this stuff is outrageous. I have no idea who manages pricing for these things, but they obviously have no idea what they're doing. I help analyze pricing impact for CPG products and you would NEVER see food products take a 50% increase or more. Do they honestly think that things like raising Marvel Legends from $10 to $15 won't have a big impact on sales!? Sure, you'll still get some diehards, but not enough to support a line from what I've seen. They'd be far better off raising the price something lower like 5-10% each year or growing by a buck with ever other wave. Gradual pricing is expected, but these massive jumps in price just make you instantly feel like you're getting screwed.