I'm SO disappointed in Hasbro on this. The ship is awesome no doubts. But the price? It's ridiculous. At $30 which is what I expected this to be, I'd have bought 3. At $40 I might have bought 2. Now I know I'm only buying 1 of them. Sucks to as I wanted one to put Anakin in and another for a clone pilot.
You honestly expect to see new ship designs like this for $30? I'm not thrilled with the price, but I'm sure Hasbro is pricing these at what they need to in order to turn a profit. Remember, they don't get your full $70, they get maybe half that selling to retailers like Target or Walmart and the retailers get the other half. If you factor in overhead, design, materials sourcing, production, shipping, etc. I'm not at all surprised that something of this size and 100% new is going to cost us $60-70. That's still considerably less than something like the AT-TE or TurboTank.
Look at it this way, Hasbro can either make it and sell to you for $70 or they can decide to not make it at all because they won't get enough profit. If you don't like the cost, simply don't buy it and it will be no different for you than if they hadn't made it in the first place. You know there will be sales and clearance on these as well, so I'm sure a number of people will be able to get it at $50-60 or even less given time.