« on: December 18, 2007, 10:23 AM »
I think costs are pretty speculative unless you work in that business or have some inside information. While actual production may only be 1/5th the retail cost, we have no idea what fixed costs went into development or package design or new machinery to manufacture this item. You can't always just make a new mold - sometimes a new tool or part is needed to make certain pieces. And you'd be surprised what print development costs - I know that most mmagazine ads cost between $50 and $100k just for creative development. And will this set include pack-in figures? If so, there's an additional cost as well. I do think its safe to say that at $100, they're getting at least a 50% margin on this item.