They maybe could have gone with an armor-up Rey with more salvage equipment or something, but not sure what else they could have made.
Yeah, that Armor Up assortment is what seems to be throwing off the numbers in favor of the men. You take the Armor Up figures out and it's 7 Finn, 5 Rey, 6 Poe. Pretty even in my book.
Makes you wonder why there is no Rey in the Armor Up line... especially considering her Jakku headwrap thingy would have been a prime candidate for that. Maybe Hasbro figured girls are smarter than boys, so they wouldn't fall for the $5 gimmick armor up part like the boy buyers do.