Well, SDCC is over and I came to this realization:
Any excitement I had for FORCE FRIDAYTM
is gone. I've got this nifty Hasbro calendar counting me down to... what?
I was pretty excited about the possibility of a retail reboot and a new line... but after SDCC, I'm not sure why I should be excited about heading to my favorite retailer at midnight for the 9/4 shopping spree.
Am I supposed to head out and stand in line hoping there will be something for me to buy? Will I be setting myself up for a massive disappointment? What if I choose to go to Target, while all the 3.75" collector figures are now exclusive to TRU or something?
And how much should I budget for? I'm sure I'm not the only one who can't just show up and spend a thousand dollars 'on demand' on this stuff. I've been setting aside some cash assuming that I'll be buying something
, but who knows if it will be enough for whatever they're planning.
Hasbro, I get it. Mickey Mouse won't let you say anything about the new stuff so you don't over-hype your movie/investment. Maybe that's for the best. Maybe I should do the same... I'd hate to get me too excited too, to the point that I buy a bunch of stuff I don't maybe need because it's new and exciting.
So yeah - thanks Hasbro and Disney for giving me the chance to realize I don't have to buy into your Force Friday hype like I bought into the Midnight Madnesses of the past, only to stare at my 2005 Holo Yoda, 2008 Holo CW General Grievous, or whatever figures thinking, "why did I buy this" and remember - oh yeah, I was caught up in the hype.
Not this time, I guess.