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The Vintage Collection / Re: Target 2023 TVC Deluxe Tusken Warrior & Massiff
« on: August 23, 2023, 09:08 AM »
Target had to find ways to get stuff into the online buyers hands faster in order to stop losing business to Amazon Prime 2-day shipping. The Store-as-hub model apparently saves them tons in that regard. Filling the orders closer to where the customer lives is apparently driving a lot of those savings. I am sure there is probably savings in the fact that the retail store workers ($13-15/hr average) are usually getting less than the warehouse workers ($18-20/hr average).
In the case of little plastic Star Wars figures, it may not be saving them very much at all. I'm sure there probably is a better, cheaper way to service the niche "old men buying little plastic men" community, but not cheaper enough to any degree that it makes sense upsetting their giant store-as-hub strategy and $110b in sales operation.
Thanks, that really does add a lot of context outside of the action figure niche, which of course is their focus as a company, and may at long last help to satisfy my curiosity about Hasbro's switch to solid case packs (vs assortments) in the TVC World-Building boxed figures, the Retro ROTJ wave, and the TVC exclusive figures.
I appreciate the education!