I'd take a new obscure film character over even the most popular EU creation any day of the week.
The reason that doesn't really make sense to me is that it isn't like the EU characters we get (for the most part) are basic figs taking the place of some film character. There have been a few EU waves and is one in the future, but they are few and far between. Whereas CPs for instance wouldn't exist if they weren't EU. And maybe the argument is there could be a different line of toys that were film based without CPs, but I don't know for sure.
I'm glad Hasbro agrees with me and not you. Or at least whatever their reasoning is it fits what I think/like.