Good interview. Kind of reinforces some other comments Steve made pertaining to Vintage/SA type figures. The playset comment is interesting. TMNT clearly has a lot of success with playsets in their line and as mentioned elsewhere, there's a lot of playset love in smaller scales like Imaginext. I think if Hasbro integrated this app feature with the AT-ACT into a larger playset, that would pay dividends. I don't know what the playset would be. SW is more about environments really than a specific location that lends itself to say a Batcave or Turtle Lair type realization. You might say, well the Death Star or Echo Base or Jabba's Palace, but those are all HUGE environments from entertainment that is not current... with the exception of one. So it will be interesting to see if there's any Death Star love for RO. For a lot of us who have been clamoring for some serious DS joy for a long time, this is probably the best shot we've had since 1997. I think a convertible DS playset where the exterior is a big giant model of the station that opens to reveal some split level features and various locations within, with some app integration, would be pretty cool.