Currently there's one going for $17.39 loose with 3 1/2 days left to bid. MOC have sold for $30.
I remember a few rows of unsold Willrow's at toys r us.
So, I ask where were the bidders when he was everywhere? Maybe he was rare somewhere? Not around here.
Newcomers to the hobby? And willing to spend $30 on THE BEST CHARACTER EVER
Just the end result of the gradual end of Super Articulation that everything's gonna go up on the aftermarket.