it does suck for the adult collectors of the line
Yeah, that's all I'm sayin' really. I don't mean to imply that they're misguided, I'm just bemoaning the fact that the animated line does not seem to aspire to the level of engagement with the consumer that the TVC line does. (horses of a different color, I realize)
I guess when you have a hot commodity that is primarily targeted to kids, and supported by current entertainment, you just don't have to try as hard in that regard. I get that though.
Personally, I think Hasbro "owns" so much of the action figure aisle as is, that they don't have to try very hard. That's why they can not ship new product for once vital properties to stores for 6 months without a problem.