Methinks Hasbro needs a new PR dept.
Figures aren't big business right now, and they are going to promote what's selling well, and what's hot. It's a business.
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Read the rest of what I wrote. I'm saying that if their estimates show not enough volume/profit coming from a collector focused 4" line, then their research or decision criteria is likely flawed.
Clearly if there isn't enough profit coming in, a company needs to stop production OR revisit the way they're going to market.
If producing high quality obscure background characters, EU characters, characters from cut-scenes, and any other odd segment of the 3.75 collection is profitable for Hasbro, they would continue.
Obviously, it isn't. If they need to move the scale to more kid friendly assortment and less articulation to keep SW going, then that's what they need to do. They are a business, and business needs to make money.
1.) Past performance or research projects too litle customer demand to offset the cost
I don't want my iconic characters delivered in a new way, and my interest IS piqued by the 15th Cantina alien, because WHY HAVEN'T YOU MADE THEM ALL BY NOW ANYWAY? It's been 36 years!