Social media research, like what Evolve24 does, could benefit Hasbro.
Or, they could just hire a handful of collectors as advisors. Or just read the dang forums more. It shouldn't be that difficult.
I have said this for the longest time. These companies could easily grab a ton of free feedback if they would just share what they are doing during the development process. That would have prevented that horrible action feature Jedi Luke from proceeding.
I think if they just took a pause with each character, mad sure that they create an "ultimate" version, that they wouldn't need to waste money retooling, and they could just reissue. They could change the cardback to grab the carded completionists. They don't need three different versions of TPM Obi-Wan. Even if they wanted him in multiple SKUs, an "ultimate" version of him would suffice for this purpose.
I keep coming back to the scope of the line being the cause of these issues. I look at the new Barada and Evezan figures. I feel like Hasbro took their time with these two (unlike all other past incarnations of these two) and delivered what no reasonable person could complain about.