The hockey rink on the bottom floor.
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According to my personal scale expert (aka Jesse), the Hero Series X-Wing is actually pretty close to perfect scale match for the 3.75" figures -29 Inches long on this ship means it's actually 1/17 scale, almost on the nose. Star Wars figures range anywhere from 1/17 to 1/20 (the newer more lean to 1/20).
The other thing to remember is Disney/Marvel still own all the non-movie rights to the characters. If people are still going to buy X-Men, F4, and Spiderman comics, it would only cost Marvel money to not put them out....and toys, t-shirts, mugs, and other associated chotchkies...