« on: November 17, 2013, 11:37 AM »
Most of these movies are targeted at adolescent and adult males- so even though the movie may do blockbuster numbers, that doesn't translate to toy sales. Most of them are based on comic characters, and we all know the average age of a comic book reader is probably pushing 40+.
Movies aimed at kids could sell toys, but they turn off the adult fan base, period (helly-o, jar jar binks). It will definatley be interesting to see what Disney does with this dilemma.
Companies looking to capture profit from kids habits/play patterns are far better off sticking to electronic media with some spin-offs. The rise of wages for factory workers, as well as increased costs for materials and shipping, make the old model of aisles of plastic toys a dinosaur, with far less cream for the skimming. Lego is the exception, but that is due to their niche. They don't depend on someone elses story to sell their products. Whatever they do sell from licensed merch is just gravy on top of gravy.
My kids will reminisce about mario-kart, webkinz, and all kinds of apps they played while they were young. My youngest daughter liked teen titans, avatar, and the clone wars. But she never cared for toys from them. A video game or app? That is what she wants to extend her enjoyment of the original media.