This applies to my troop builder idea as well. IF Hasbro makes these with kids in mind and at the same time realize that most kids never ever got to see the SA Clone or Clone Pilots from the AOTC lines then why don't they start over packing troop builders? Do they think that inciting excitement over chasing figures is something that attracts parents to by a product for their kids? No, it's a collector theory, Make something that people want and slowly trickle more into the market causes people to buy more product in the long run. How many Targets to you go to looking for a figure and how often do you just happen to walk out with another product.
Here's a funny story - I was in my local WalMart and there was a mom with her son. The mother was clearly frustrated as her son was digging through the pegs. He was looking for the "red" clone - at first I figured he meant the Clone Commander, but in hind-sight he may have been looking for the Red Senate Guard - I'm not 100% certain.
Anyway, my point is that I could see that this mother was obviously trying to reward her son and bring him all over trying to find the figure he wanted, but she was CLEARLY getting tired of all the looking.
It doesn't matter what figure he wanted (Clone Commander or Red Royal Guard) the store didn't have either, so my son who was with me as well, went up to him and said - we already looked, they don't have that figure here - which was the truth, we had just got done looking for a clone commander ourselves. In the end, the kid and his mother left without picking up ANY figures.
So what Violentfix is saying is true - if the army builder figures like the Red Royal Guard, Clone Pilot and Clone Commander were readily available on the shelves, this kid would have made a purchase. But, because it wasn't, WalMart lost out on a sale AND the mother left with a very poor opinion about the Star Wars line - you don't think parents were fond of the Power Rangers toys when those figures were selling like hot-cakes do you?
Hasbro keeps telling us that they "do it for the kids" yet everything they do points to "doing it for the collectors". If it's truly for kids and not collectors then things like VOTC, Evolutions 3-packs, Unleashed or even the 500th Darth Vader - should not even exist!
The Kenner line was for kids - there was ONE Tatooine Luke, ONE Darth Vader, ONE Chewbacca, ONE Emperor, etc... Only a collector line will support continual re-releases of the same character in the same outfit for ten years.