I believe that the "SW Figure" listed under DPCI "087-06-1283" is for the Jedi Force figures.
The Ep3 basic figures should be under:
Collection 1 = 087-06-1263
Collection 2 = 087-06-1328
I'll send a note to my inside guy and see if he can confirm that, but for right now I've heard nothing about a $7.99 for basic figures at Target...
Ok - cool - thanks for checking into it...
Unfortunately I was at a Target where the price scanners don't let you type in numbers - otherwise I would have done some more investigating while I was there.