Ahh... more opportunities for Phase II clones
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B) 6" figures from various other toy lines aren't anywhere near $10
Retail price IS the price you pay at a retailer, including discounts and sales. Did you mean Suggested Retail Price? Not that the distinction has any useful bearing on this conversation.
I am not planning to buy these at $20 due to price and feeling like my collecting space is limited, but I would absolutely grab them at $10. I'm just wondering if the lower price would drive the masses to purchase or if factors like space, disinterest, new scale would still keep them away.