I never did get a response to the e-mail I sent, but I did get the form letter/e-mail that went out today...
There has been a recent price reduction in the Lucas Family Collection Set from $34.99 to $29.99. As you may have preordered this item at $34.99, we understand any concerns you may have about this price reduction and in the upcoming weeks we will automatically issue a $5.00 refund for each collection set preordered at the original price of $34.99. We truly apologize for any inconvenience and please feel free to email us with any further concerns.
I got that one too, plus this one...
You have been refunded for this price adjustment. Please allow 72 hours for this to appear on your card. Please let us know if we can be of further assistance.