I agree about the OTC madness.
IF Hasbro's intent was to get figures into the hands of "new" collectors, then why not offer a VARIETY? They are cranking out re-packs, which I know they need to do to cut cost, bring in new collectors, etc, but why THE SAME figures over and over? Why not mix in some new/different figures/repacks?
If it truly is Hasbro's desire to bring in new "collectors", couldn't the same effect be achieved by presenting a brand new Luke, Obi-Wan, R2 and 3PO in a box? Why, do we need to see re-packs in order to bring in new collectors? If they are "new" to collecting, they don't know that they are missing these figures, do they?
A box set of a brand new Luke, Ben, R2, and 3PO would bring in new collectors AND many of the old ones too, right?
There is only ONE answer for re-using old figures - CHEAP. Cash savings. Easy money. No development cost, only manufacturing cost. CHEAP. That's why we get re-packs instead of new figures. All this "we want to bring in new collectors" crap is exactly that: crap.
If they truly want to sell these new collectors figures, then maybe they should offer those new collectors a VARIETY of figures to choose from? It doesn't make sense to keep repacking the same ones?
If I were a new collector, introduced to the figures through the DVD sets, I'd automatically skip at least 6 of the 38 OTC figures (Vader, Chewie, R2, 3PO, Ben, Stormtrooper), because I'd already have them! Wouldn't it have been in Hasbro's best interest not to repeat these repack figures? Wouldn't they have sold more (cheap) repack figures if they had mixed up the variety a little?
That is my biggest problem with the OTC repack madness. Why re-use figures over and over when, with just a minimum of effort in re-painting existing molds, things could have been improved?
The Endor set could have been better with generic Ewoks, the OTC carded line could have been better with different Repack choices to avoid repeating any figure released in the last year and/or figures in box sets like the Target cup sets, the TRU multipacks, the DVD box sets, etc.