A DPCI is the Target tracking number for a product.
There are a few ways to use the numbers -
- if your Target store has the newer price scanners at the ends of the aisles, you can manually type in the number with the keypad and see the floor location and backstock availability
- if not, you can always take the number to a red shirt employee with an LRT and have them punch in the code or ask at customer service in the front of the store to check the number for you
Basically, the numbers will let you know if there is any more new SW merchandise hiding in the backroom of your local Target...