I don't know, Morgbug...you make a valid point, but I think it goes both ways. A lot of kids either play the games or have older siblings who do, so some of the harder core SW kids will probably be into Revan, as well as some who don't know who he is exactly, but like him because he's a bad guy with a lightsaber.
The best example I can offer is a lot of kids who buy from a friend of mine were pretty hot for Scorch when he came out, and he hooked them up as long as they opened it right there and proved they were going to play with the toy, which is, of course, what it's meant for. (Shocking to some, I'm sure...)
Granted, kids dig clones, but as my friends kids will attest, Jedi and Sith are equally play-worthy. Hell, my nephew runs around with the Jedi figures in his hand like it's the handle of his own saber, making swooshing sounds the whole time.
Besides, since Star Wars won't be hot next year, the figures should be plentiful and the scalpers should move back to Sports and Hot Wheels, right?
Bottom line though, I agree with you that all 25 should be given serious consideration. After all, they are the 25 all of fandom voted for...