I like the idea, but I wish it had come MUCH earlier in the line. I can't justify $25.00 for most of them, because I have so many of the figures already. I like the cantina set, and I may end up passing on the rest.
Here's my problem: It's a great concept on some levels. Combine the nostalgia of the lunch boxes and poster art with selling toys. So, it follows that it is marketed at collectors. But the collectors have most of the toys in them, and don't want to pay $25 for a mini lunch box. Well, at least I don't. I like them, but not $25 worth of like. Sell the tins separately for $5-6 each, and I probably go for them.