Oh, I think it's great--I honestly do. It's literally been years since they last tried to have any kind of an open back-and-forth with the online collecting community (anyone else remember Jen@Hasbro? No? Well, that's how long it's been.) So that they're doing this comes as a pleasant surprise, even if they've been less-than-forthright and redundant with their responses. That's what's funny about it, to me--it'd be like a politician holding their own press conference, and saying "okay, go ahead, ask me anything," and then responding to most of the questions with "no comment." What's the point, then?
But, the way I look at it, a half-assed effort is still better than no effort at all.