I posted this on another local list earlier this week.
OK, after some reading and thinking, I'm pretty sure the Luke is exclusive in coin only.
1) McQ Luke has been listed in wave 5, not as McQ Luke 2 like if it was another design.
2) it's "while supplies last" not a limited punch ticket like the droids.
3) That otheR Site said based on their sources (which are usually pretty good) a few weeks ago that the Luke figure was not a con exclusive.
Also, I'm also betting that after Hasbro has stated many times in their Q&A's that they need to make a certain # of figures to make it cost effective they wouldn't make a limited run of 3 figures...I mean why would they create not 1 but 3 new sculpts and limited them only 2 cons? They say time and time again that limited runs are always kitbashed and or repaints because of the cost of the tooling process, and these are't figures with just 6 POA either, they have ball jointed knees, etc. So that means more detailed tooling and constuction costs to assemble. I'm betting (fairly positive) the Luke will be part of the regular line with a regular coin, and the Droids will be available through the Fan Club and/or Hasbro Toy Shop with a new coin (maybe even single carded, it would not shock me.)
Also, when was the last time an exclusive of any sort was an original sculpt? They've all been repaints, and\or kitbashed with minor new parts, etc for years.