I kind of agree with Darth Broem - we all complain about Hasbro from time to time (myself included), but at the same time, they have done some pretty good stuff. I mean, figure these days especially are often top notch ("vintage" figures, much of ROTS, and the current/recent TSC/TAC collections) - and we've gotten a number of characters/figures that I never thought would see the light of day (starting back with ones like BoShek and Duros, and even now with the McQuarrie concept figures, Myo, Feltipern Trevagg, Jerjerrod, Imperial Officers box set, etc.). Don't get me wrong, I'm not someone who says they do no wrong either - it is frustrating when you can't find a particular figure(s), as well as constant repacks and some questionable decisions, but overall I can honestly say I'm pretty happy with the line. That said, I don't know that I'm necessarily "brand loyal" either. If another company took over, I'd probably buy from them too. But, that would likely depend on whether or not they would "fit in" with the figures we already have. Like many others, I don't know if I would "start over" if the line was all new/different. Hasbro can be frustrating, but I'm not sure what mass retailing license would do better. We all know Mattel's faults with lines in the past, McFarlane would likely be similar to what we have gotten in Unleashed, and I'm not sure which others could/would take over the license. So, I'm not necessarily brand loyal, but I'm happy with what Hasbro has done/is doing for the most part.