Author Topic: Look out, Spidey: Wal-Mart to begin carrying Bible-based toys and action figures  (Read 500 times)

Offline Matt

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The Battle for the Toy Box!

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We are one2believe, designers of Bible-based toys for young children, called Tales of Glory. Beginning this August our Tales of Glory toys will become available at select Wal-Mart stores and other retailers across the country.

This program represents a huge opportunity for the faith community as it is the first time a worldwide retailer has opened-up shelf-space for a strong Bible-based toy product, like Tales of Glory! However, this is only a test-run. In fact, Wal-Mart will only have Tales of Glory in about 500 stores and only for a limited time (August through January). They have temporarily made the product available, and are waiting to see the response from their consumers. The success of this program is up to us… we need to take advantage of this amazing opportunity!

This is a chance to let our voices be heard. By supporting this program we can send a message to other retailers and toy makers letting them know that we, as a Christian community, are truly concerned about the toys that our children play with! We are aware of the influence that toys have on our young children’s impressionable minds, so we would like to see more God-honoring options available. It’s a “Battle for the Toy Box”!

Please pass this exciting news along to your friends, family and church congregation, especially to parents and grandparents. Encourage them to go to their local Wal-Mart store on August 18th and ask about Tales of Glory toys.

We can’t let this exceptional opportunity just pass-by! We need to raise awareness of this opportunity and encourage others to support us as well.

To find out if your local Wal-Mart store or other retailer in your area will have Tales of Glory toys please contact us at (888)557-2327 or by emailing us at sales@one2believe.com.

Blessings,

David Socha
Founder, one2believe

Wal-Mart To Test Bible Action Figures In 425 Stores

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July 17, 2007: 12:11 PM EST

Wal-Mart Stores Inc. (WMT) said Tuesday it will test sales in some stores of biblical action figures whose makers say they are aimed at Christian parents who prefer their children play with Samson, David or Noah rather than with a comic book character or Bratz doll.

Wal-Mart spokeswoman Melissa O'Brien said the toys made by One2believe, a Valencia, Calif., company, will be offered in 425 of Wal-Mart's 3,376 discount stores and Supercenters.

One2believe Chief Executive David Socha said his products were part of a " battle for the toy box" with dolls and figures that he said carry negative messages.

"If you're very religious, it's a battle for your children's minds and what they're playing with and pretending. There are remakes out there of Satan and evil things," Socha said.

Wal-Mart's O'Brien said the Bentonville, Ark.-based retailer believes there is demand for faith-based toys.

The toy line will be on some Wal-Mart shelves starting in August, mainly in the Midwest and South but also in California and as far northeast as Pennsylvania, O'Brien said.

"It is a test. It's not a national rollout," O'Brien said.

The toys, based on biblical stories, include a 3-inch figure of Daniel in the lion's den, a 12-inch talking Jesus doll and 13-inch Samson action figure.

Wal-Mart has always carried some faith products, mainly stationery, books and music, but this is the first line of toys with a faith theme, O'Brien said.

"I think there is an interest in faith-based toys and we are testing it in our stores," O'Brien said.

It is a leap in scale for One2believe, which so far has mainly sold its figures directly to churches and ministries and through its Web site, Socha said.

Retailer Wal-Mart gets religious — toys, that is

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By Bruce Horovitz, USA TODAY
Wal-Mart (WMT) is about to bring religion to the toy aisle.

Early next month, 425 Wal-Mart stores nationwide will begin carrying faith-based toys from One2believe that target parents who would rather that their kids play with a Samson action figure than a Spider-Man action figure.

PHOTOS: Wal-Mart adds Bible action figures

It's the first time the world's largest retailer has carried a full line of religious toys. "We're seeing interest from parents in faith-enriching toys," says Melissa O'Brien, a Wal-Mart spokeswoman.

Religious products have become a multibillion-dollar business, and the toy move comes as it targets a younger audience. Fox recently created FoxFaith, a 20th Century Fox unit to distribute family movies with Christian themes. In January, Universal Pictures will release The Pirates Who Don't Do Anything — A VeggieTales Movie, based on the spiritual characters by Big Idea.
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But until now, most faith-based toys have sold successfully only in specialty religious stores, not at mass-market retailers, warns Jim Silver, editor of Toy Wishes magazine. "Once children turn 4, parents tend to get them what they want. And right now, kids are asking for Transformers."

About one-sixth of Wal-Mart's 3,300 stores will carry the One2believe line, which will get 2 feet of toy aisle shelf space, says O'Brien.

One way Wal-Mart decided where to carry them, she says: Stores that sell a lot of Bibles will carry the new line.

"We view this as an opportunity to reach that audience," she says.

But one religious leader does not consider Wal-Mart in the fold.

"They'll carry anything that sells," says David Croyle, president of Family-Life TV, based in Kittanning, Pa. "This simply signals intelligent buying within Wal-Mart."

For David Socha, CEO of One2believe, it's a dream come true. "Our goal is to give the faith-based community an alternative to Bratz dolls and Spider-Man," he says.

The toys are based on biblical stories. For example, there's a set of 3-inch figures based on Daniel in the lion's den for about $7. A 12-inch talking Jesus doll is about $15. And 14-inch Samson or Goliath action figures are about $20.

The toys target kids from pre-school to age 12, he says, and also are sold online at one2believe.com.

Since 9/11, there's been a surge in faith-based products, says Bob Starnes, vice president of licensing at Big Idea, the firm behind VeggieTales. That's because most Americans have a "faith perspective," he says.

Laurie Schacht, president of The Toy Book, a toy industry publication, says some parents also are dissatisfied with toys from conventional toymakers: "There are a lot of wild things out there. Parents want to give kids wholesomeness."

I'm most looking forward to the talking Jesus, myself!

Offline efranks

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My Wal-Mart won't carry Star Wars exclusives, Vintage TAC, vehicles or new Titanium.  If they get these figures in I'm going to be severly pissed off.

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Offline Reid

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Interesting. Wonder how well these'll sell.

But really, what kid would pick Jonah over Han Solo or Doc Ock?