Really, IMO, Brians Toys is just a scalper who gets to order direct from Hasbro. When people see UGH's or McQuarrie figures on ebay for $20 on ebay, they scream scalper. When they see the same thing at Brians Toys, they say they are a legitmate business who can charge what they want since they can't get the big discounts of TRU, Walmart and Target. Personally, I don't see a difference. Brians Toys has an advantage over many other e-tailers since they will sell individual figures. I'm a two of each collector on 3 3/4" figures, but I still don't order from Brians Toys. I ordered two UGH cases from Newforce, so I'm still short a second CZ-4, but I won't pay $15 - $20 for it. I find it funny that at a minimum you pay $10 a figure at Brians Toys (and thats without shipping), but at NewForce, your per figure price works out to be about $7.07, shipping included. That really isn't much more than retail considering TRU is at $6.99 right now.