I'm intrigued... Not yet excited except at the idea that it could be cool, but I'm guarded for the same reasons others are... If the parts are with repacked figures, I won't be too happy. And somehow I have this suspicion they may just be that.
It's a cool idea, and it's a far superior pack-in to stands (unless the stand is an "environmental" thing like with the Episode 2 Bail Organa or Techno Union guy), holo figures, or even the coins (which I must admit, are addictive little collectibles themselves). It's also one of those ideas though that could be frustrating, much like the coins have been at times.
I'm hoping for smaller figures than larger ones. A Homing Spider Droid is a fair size thing, so while I'd dig getting one, I'd much rather get it as its own stand-alone toy. I have this feeling what they would put together with one on that would fall fairly flat.
I loved the process with the Hot Toys Snap Kits though of building a Queen Alien, so this is really cool to me... Anxious what comes of it now.