I can certainly understand an attempt to market the Clone Wars line to a new audience. The older collectors seem somewhat "Cloned Out" to an extent.
Hasbro tried to give us what both we and they thought we wanted: more Clones, via the Saga Legends line. And how long did all of those Clone sit? I was very surprised to see that of all of the Saga Legends figures, the Clones sat the longest. I think that's proof positive that there is another element at work, and they're buying figures other than Clones. So with that in mind I think this new line will appeal to that new audience.